# Design Rails vs Looka

Looka is a great tool for small businesses that need logos and print materials. Design Rails is built for people shipping software with AI coding agents.

TL;DR

**Looka**  
Choose Looka if you're starting a physical business and need business cards, letterheads, and social media templates.

**Design Rails**  
Choose Design Rails if you're building software with Claude, Cursor, or other AI coding tools and need your AI to understand your brand.

| Feature | Looka | Design Rails |
| --- | --- | --- |
| Logo generation | Template-driven | AI-generated concepts |
| Agent context files (.md) | No | Yes |
| Design tokens | No | Yes |
| Business cards | 30+ templates | No |
| Letterheads & invoices | Yes | No |
| UI components specs | No | Yes |

Better with Looka

### Opening a coffee shop

You need a logo on your sign, business cards to hand out, menus, and maybe some flyers. Looka's 300+ print templates make this easy.

Better with Design Rails

### Building a SaaS product

You need Claude to generate consistent UI components, error pages, and marketing pages that all look like they came from the same product.

#### The bottom line

Looka outputs files for humans to use: PDFs, PNGs sized for print, templates you edit manually. Design Rails outputs files for AI agents to use: markdown context, design tokens, pattern documentation. If you're handing out business cards, use Looka. If you're telling Claude to "build me a settings page," use Design Rails.